At 300,000 euros, the automotive market splits into two distinct territories: that of new ultra-luxury models available in entry-level configuration, and that of recent supercars available used. This budget does not grant access to everything, and the price differences between brands at this level deserve to be clearly outlined.
Access threshold by brand: what 300,000 euros really allow for new
The first instinct is to look towards the big names in British luxury. A new Bentley Continental GT starts at around 220,000 euros. With 300,000 euros, the remaining margin allows for extensive customization through the Mulliner program, or to upgrade to a Speed version.
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The Aston Martin DB12 is positioned starting at around 210,000 euros. Again, the budget of 300,000 euros comfortably covers a generous configuration, including exterior carbon packs, specific upholstery, and workshop customization options.
However, those targeting a new Rolls-Royce face a different pricing reality. The Ghost, the entry model in the range, has a catalog price close to 320,000 euros, and any realistic customization drives the bill well beyond that. The Phantom frequently exceeds 450,000 euros in delivered configuration. In other words, 300,000 euros open doors to Bentley and Aston Martin, but severely restrict access to Rolls-Royce.
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To delve deeper into this price tier and compare models in detail, a guide dedicated to the 300,000 euro car on Les Voitures Anciennes details options brand by brand.
Recent used supercars: Ferrari, McLaren, and Lamborghini under the threshold
The recent used market (less than three years, moderate mileage) places this budget in a strategic zone. Several highly sought-after supercars can be found here.
- The Ferrari Roma, a V8 twin-turbo GT, is available in the recent used market within this budget, sometimes with hard-to-find first-mount options on a new model ordered at the base price.
- The McLaren 720S, which has ceased production, remains available on the secondary market at prices fluctuating below 300,000 euros for well-maintained examples. Its value tends to stabilize due to its status as a limited series.
- The Lamborghini Huracán, in its EVO or Tecnica variants, is also positioned in this range used, with the advantage of a naturally aspirated V10 engine that the brand will not produce in future generations.
The recent used market at this price level presents a structural advantage: the initial depreciation has already been absorbed by the first owner. On certain models at the end of their cycle or in limited series, the value may even stabilize.
Luxury SUVs at 300,000 euros: Aston Martin DBX707 and alternatives
The high-performance SUV segment absorbs a growing share of sales in the luxury automotive market. At 300,000 euros, several models compete for this niche.
The Aston Martin DBX707 represents the most performance-oriented choice in this category. Its twin-turbo V8 makes it the most powerful production SUV in the manufacturer’s lineup, and its pricing falls squarely within the budget.
At Mercedes, the GLS Maybach offers a radically different approach, focused on rear comfort and limousine-style finishes. The Land Rover Range Rover SV, in its most refined configurations, also fits into this level with an emphasis on customizing interior materials.
The choice between these three profiles depends on a simple question: priority to road dynamics, rear passenger comfort, or off-road versatility. The luxury SUV at 300,000 euros is not a compromise; it is a choice of use.
Workshop customization: the often underestimated budget item
On new models in this price range, the options catalog far exceeds what is found on a classic premium sedan. At Bentley, the Mulliner program allows for specifying leathers, wood veneers, and custom embroidery details. At Aston Martin, the Q by Aston Martin department offers exclusive body colors and personalized interior layouts.
These customization programs often represent between 15 and 25% of the final price of the vehicle. With a budget of 300,000 euros, this means that a model with a base price of 220,000 euros can actually absorb the entire budget once configured according to the buyer’s wishes.
Workshop customization transforms a production model into a unique piece, and it is precisely this item that differentiates two examples of the same model on the resale market. A well-specified vehicle retains its value better than a base version, provided that the choices remain consistent with the brand’s codes.
Options that protect resale value
Not all options hold the same value at resale. Classic body colors (black, gray, navy blue) and dark leather interiors retain their appeal better. Overly eccentric combinations, on the other hand, may reduce the pool of potential buyers and extend resale times.
At 300,000 euros, the luxury automotive market is not just a list of models. The distinction lies between buying a carefully personalized new vehicle and acquiring a recent used supercar whose depreciation has already taken place. Both approaches respond to different asset management logics and driving pleasures, and it is this clarification that usefully precedes any dealership visit.